Where do the best ideas come from?And how do we apply these ideas to the problems we face - at work, in the education ofour children, and in the biggest shared challenges of our age: rising obesity, terrorismand climate change?In this bold and inspiring new book, Matthew Syed - the bestselling author of Bounce andBlack Box Thinking - argues that individual intelligence is no longer enough; that the onlyway to tackle these complex problems is to harness the power of our 'cognitive diversity'.Rebel Ideas is a fascinating journey through the science of team performance. It drawson psychology, economics, anthropology and genetics, and takes lessons from a dazzlingrange of case-studies, including the catastrophic intelligence failings of the C IA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale ofderadicalization in America's deep South. Plus: insights from the studio of the mostsuccessful songwriter you've never heard of, the secrets of the most creative andprogressive schools in the world, and how the marriage decrees of the Catholic Church inadvertently inspired the Industrial Revolution.It is a book that will strengthen any company, institution or team, but it also offers manyindividual applications too: the remarkable benefits of personalised nutrition, advice onhow to break free of the echo chambers that surround us, and tips on how we can alldevelop an 'outsider mindset'.Rebel Ideas offers a radical blueprint for creative problem-solving. It challengeshierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.
10 Main Street,
Sign Up to Our Newsletter