You have no items in your shopping cart.
Search

Punters: How Paddy Power Bet Billions And Changed Gambling Forever

ISBN: 9780008463885
€15.99
€20.95
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost - to their customers and society at large.
Availability: In Stock
+ -
64 Points

From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power's unstoppable rise.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.

The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost...

Write your own review Close Review Form
  • Only registered users can write reviews
*
*
Bad
Excellent
Description

From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power's unstoppable rise.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.

The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost...

Customers who bought this item also bought

Crossing The Line

Availability: In Stock
Irish rugby has produced many charismatic figures over its history. None more than Willie Anderson. Immortalised for his defiant stance in the face of the All Blacks' Haka. Crossing The Line is the story of a life challenged by sectarianism, alcohol addiction, and personal tragedy.
€19.99 €27.05

Kay's Marvellous Medicine

Availability: In Stock
The brand-new, hilarious book from bestselling, record-breaking author, Adam Kay.
€14.99 €20.25

Keith Earls: Fight or Flight: My Life

Availability: In Stock
Keith Earls has maintained a low profile throughout his career. For the first time he talks in depth and at length about the inner turmoil that went unseen by team-mates, friends and fans. A confessional, intimate and courageous story of the pain that was a constant companion to the glory.
€19.99 €27.05

Bookaroo A5 Notebook Teal

IF
Availability: In Stock
A classic lined notebook packed with 192 pages of cream paper, perfect for jotting down all your brilliant ideas, to-dos and important reminders.
€10.50