Myths of Marketing

Product information

€28.99

Stock: In Stock

Our USPs

Dubray Rewards
Earn 116 Reward Points on this title
Free Delivery
Extended Range: Delivery 3-4 working days

Myths of Marketing

Product information

Author: Grant Leboff

Type: PAPERBACK

ISBN: 9780749483913

Date: 3rd January, 2020

Publisher: KOGANPAGE

  1. Categories

  2. Management Techniques
  3. Business Innovation
  4. Sales and Marketing

Description

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing , recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Additional details